This incense is inspired by Shamama fragrance, the mysterious and ancient Indian perfume originating from the city of Kannauj. While the complete 45 ingredients remain a well guarded secret, it is known that during the Shamama manufacturing process, moss, grass and mitti (ceramic clay) are distilled in large quantities for a total of 20 days, enriching the essential oil every step of the way. Finally, the oil is mixed with an infusion of cardamom, saffron and cinnamon, and with essential oils of rose, kewra and oud. This adds the final touch that makes it unique.